Changing the channel

TV broadcaster democratizes ideas capture using edison365ideas

 

German TV channel RTLZWEI is a Munich-based broadcaster that prides itself on screening fun and entertaining programmes, from passionate docu-soaps through to high-energy blockbusters. With the rise of on-demand platforms such as Netflix, the organization is now competing with the internet for its audience. It considers innovation key to remaining competitive.
RTLZWEI

Location

Germany

Industry

Needs

“We need new business models. We need new ideas on how to work with the situation”

– Pia Emde, Project Manager at RTLZWEI.

Capturing Ideas

With a vibrant and creative team of over 200 people, generating ideas was no issue for RTLZWEI. Capturing them, however, had proved trickier.

“We have a lot of innovative people, creative people coming together, but we didn’t have a platform or a channel to funnel all these things,” said Jan Homeyer, Senior Conceptioner.

young coworker working laptop office scaled

The organization had tried using techniques such as physical ideas boxes and speaking to individuals but had no method of reaching the whole company at once. An in-house project group themed around the idea of ‘Just Do It’ suggested acquiring a platform dedicated to capturing ideas and – after two years of testing and finalising an approach – RTLZWEI decided on using edison365.

The hunt for the perfect ideas platform

The RTLZWEI team has four main requirements, it needed to be…

“edison365 was the only platform we found that had a nice design, that was young and fun to work with, along with being part of our existing Microsoft ecosystem.”

– Pia Emde, Project Manager at RTLZWEI

Democratizing ideas

With a vibrant and creative team of over 200 people, generating ideas was no issue for RTLZWEI. Capturing them, however, had proved trickier.

“We have a lot of innovative people, creative people coming together, but we didn’t have a platform or a channel to funnel all these things,” said Jan Homeyer, Senior Conceptioner.

watching television concept hand holding tv s remote control changing channel scaled

The organization had tried using techniques such as physical ideas boxes and speaking to individuals but had no method of reaching the whole company at once. An in-house project group themed around the idea of ‘Just Do It’ suggested acquiring a platform dedicated to capturing ideas and – after two years of testing and finalising an approach – RTLZWEI decided on using edison365.

A Transformative Space

“What we really want to do in the future is one of the big events where we present the best ideas, and the ideas that have been implemented and were successful,” said Pia Emde, “to be transparent and tell them about what happened to those ideas, and to motivate them.”

Right now, the team are focusing on getting colleagues used to the platform. They run training sessions, Q&As and gain feedback from new users, while walking them through how to create their first idea. The team responsible for the platform meet every week to check in and develop new strategies around ideas generation.

“I would honestly say it’s like a transformation space,” said Constantin Vormwald, Business Development Manager, “we are in the TV industry, which needs ideas from all these great minds in our company… we have seen great ideas and challenges, so it’s a good process so far.”

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