...

Changing the channel

TV broadcaster democratizes ideas capture using edison365ideas

ย 

German TV channel RTLZWEI is a Munich-based broadcaster that prides itself on screening fun and entertaining programmes, from passionate docu-soaps through to high-energy blockbusters. With the rise of on-demand platforms such as Netflix, the organization is now competing with the internet for its audience. It considers innovation key to remaining competitive.
RTLZWEI

Location

Germany

Industry

Entertainment

Needs

Idea Management, Innovation Management

โ€œWe need new business models. We need new ideas on how to work with the situationโ€

โ€“ Pia Emde, Project Manager at RTLZWEI.

Capturing Ideas

With a vibrant and creative team of over 200 people, generating ideas was no issue for RTLZWEI. Capturing them, however, had proved trickier.

โ€œWe have a lot of innovative people, creative people coming together, but we didnโ€™t have a platform or a channel to funnel all these things,โ€ said Jan Homeyer, Senior Conceptioner.

young coworker working laptop office scaled

The organization had tried using techniques such as physical ideas boxes and speaking to individuals but had no method of reaching the whole company at once.ย An in-house project group themed around the idea of โ€˜Just Do Itโ€™ suggested acquiring a platform dedicated to capturing ideas and โ€“ after two years of testing and finalising an approach โ€“ RTLZWEI decided on using edison365.

The hunt for the perfect ideas platform

The RTLZWEI team has four main requirements, it needed to beโ€ฆ

โ€œedison365 was the only platform we found that had a nice design, that was young and fun to work with, along with being part of our existing Microsoft ecosystem.โ€

โ€“ Pia Emde, Project Manager at RTLZWEI

Democratizing ideas

With a vibrant and creative team of over 200 people, generating ideas was no issue for RTLZWEI. Capturing them, however, had proved trickier.

โ€œWe have a lot of innovative people, creative people coming together, but we didnโ€™t have a platform or a channel to funnel all these things,โ€ said Jan Homeyer, Senior Conceptioner.

watching television concept hand holding tv s remote control changing channel scaled

The organization had tried using techniques such as physical ideas boxes and speaking to individuals but had no method of reaching the whole company at once.ย An in-house project group themed around the idea of โ€˜Just Do Itโ€™ suggested acquiring a platform dedicated to capturing ideas and โ€“ after two years of testing and finalising an approach โ€“ RTLZWEI decided on using edison365.

A Transformative Space

โ€œWhat we really want to do in the future is one of the big events where we present the best ideas, and the ideas that have been implemented and were successful,โ€ said Pia Emde, โ€œto be transparent and tell them about what happened to those ideas, and to motivate them.โ€

Right now, the team are focusing on getting colleagues used to the platform. They run training sessions, Q&As and gain feedback from new users, while walking them through how to create their first idea. The team responsible for the platform meet every week to check in and develop new strategies around ideas generation.

โ€œI would honestly say itโ€™s like a transformation space,โ€ said Constantin Vormwald, Business Development Manager, โ€œwe are in the TV industry, which needs ideas from all these great minds in our companyโ€ฆ we have seen great ideas and challenges, so itโ€™s a good process so far.โ€

Want to know more about this implementation

platform users
0
ideas posted so far
0
implemented
0

Explore other success stories

Not-for-Dividend & Not-for-Profit
The Salvation Army scales strategic innovation with edison365โ€™s powerful capabilities!โ€ฆ
Employment Services
WISE Employment unified project management and optimized visibility on a global scale with edison365โ€ฆ.
Accounting

Enhanced Ideation Crowe have captured and submitted 200+ ideas in edison365. Improved Visibility Optimized ideation and innovation from the ground up. Inclusive Innovation Crowe have created an inclusive innovation culture. Meet Crowe UK ๐Ÿ‘‹ Crowe UK is a leading audit,โ€ฆ

Healthcare, Pharmaceutical & Biotech
See how a healthcare pioneer optimizes resource management, eliminates inefficiencies, and maximizes visibility with edison365โ€ฆ.
Chemicals
Envu drives powerful PPM success on a global scale using edison365โ€ฆ
Local & Regional Government
Learn how Syntrophos leverages edison365 for a streamlined, scalable IT project management solution!โ€ฆ

See edison365 in action

Discover how 100+ teams become truly transformative with edison365

Transformation in three, two, one

Get in touch with our friendly team for all things business transformation

Become a partner

Ready to work together? ๐Ÿš€

Register your interest to join our partner program and discover new ways to grow your business!

banner background 3

Subscribe to our latest thinking

Try edison365

See exactly how edison365 helps business transform with a free trial

Let's chat

Get in touch with our friendly team for all things business transformation