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About
Charlie is the founder of Change Stack Advisory, working with leadership teams to turn strategy into tangible progress.
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His work focuses on helping organisations move from intention to execution; aligning leadership, embedding operating rhythm, and building the culture and conditions for innovation to scale.
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Charlie combines diagnostic-led insight with hands-on delivery, using tools such as the Change Stack Map and leadership maturity models to identify friction across culture, process, and capability. From there, he works alongside teams to deliver measurable progress in the first 30 days, followed by structured monthly cadence.
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He has supported organisations across innovation, go-to-market, and transformation programmes, often working at the intersection of leadership alignment, operational excellence, and innovation management systems such as edison365.
Expertise
Innovation management system adoption
Innovation culture design
Transformation strategy to execution (closing the โstrategy/delivery gap)
Leadership alignment and operating rhythm (OKRs, cadence, governance)
Diagnostic-led organisational assessment (Change Stack Map, maturity models)
Culture and behavioural change (leadership behaviours, ways of working)
- Go-to-market strategy and product positioning
- Operational excellence and delivery discipline
- AI-enabled operating models and decision-making
How Charlie can help
Transformation Diagnostic & 30-Day Success Roadmap
A structured diagnostic designed to quickly identify where transformation efforts are being slowed or diluted across leadership, culture, process, and tools.
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Using the Change Stack Map, this service surfaces alignment gaps, delivery friction, and missed opportunities โ providing a clear, shared view of current state across leadership teams.
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The output is a practical 30-day roadmap focused on quick wins that build momentum, alongside a longer-term plan for embedding sustainable change.
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This is typically the entry point for organisations looking to move from analysis into action without lengthy consulting cycles.ย
Innovation Management System Design & Adoption
Support for organisations implementing or scaling innovation platforms such as edison365, ensuring the system translates into real organisational capability.
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The focus is not just on configuring the tool, but on embedding the behaviours, governance, and operating model required for innovation to succeed.
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This includes defining workflows, aligning stakeholders, integrating with wider business processes, and ensuring ideas move through to measurable outcomes.
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The result is an innovation system that is actively used, trusted by leadership, and connected to business performance.
Leadership Alignment & Operating Rhythm (OKRs & Cadence)
Helping leadership teams align around priorities and translate strategy into a consistent execution rhythm.
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This service introduces structured operating cadence โ typically through OKRs, regular review cycles, and clear accountability frameworks โ so teams move from reactive delivery to predictable progress.
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It also addresses how leadership teams work together: decision-making, prioritisation, and visibility across initiatives.
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The outcome is a leadership team that is aligned, focused, and operating with clarity on what matters most.
Operational & Behavioural Readiness for Transformation
Ensuring organisations are ready to adopt new systems, platforms, or ways of working before significant investment is made.
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This service assesses both operational readiness (processes, governance, capability) and behavioural readiness (leadership mindset, culture, incentives).
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It is particularly relevant for digital transformation and innovation platform rollouts, where success depends as much on behaviour as it does on technology.
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The output is a clear readiness assessment and a practical plan to address gaps before scaling implementation.
Innovation & Execution Capability Build
Focused on strengthening how organisations consistently deliver change and innovation.
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This includes diagnosing gaps in delivery capability, introducing repeatable methods for managing initiatives, and embedding tools and practices that improve execution quality.
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The work often spans portfolio visibility, prioritisation frameworks, and performance tracking โ ensuring innovation efforts translate into measurable business impact.
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The goal is to move from isolated initiatives to a scalable, repeatable system for delivery.
Go-to-Market Strategy & Proposition Development
Supporting organisations to clarify how they position, package, and take new products or services to market.
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This includes customer insight, proposition design, messaging, and commercial structuring โ ensuring innovation translates into market traction.
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Often used alongside innovation or transformation programmes, this service ensures that what is being built internally connects clearly to external value and growth.
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The outcome is a sharper, more differentiated go-to-market approach that supports revenue generation.
