MM Group

A roadmap for hybrid innovation

Creating a Roadmap for Hybrid Innovation at MM Group

Innovation is key to MM Group (MM), particularly in terms of creating new and improved products. But the organization wanted to start getting feedback from employees, including their colleagues on the shop floor, who work with their products on a daily basis.

Although they had an in-house system in place, they needed a simpler tool that would integrate into their new way of working and came with implementation support.


Paper and Forest Products


Vienna, Austria


Although they had an in-house system in place, they needed a simpler tool that would integrate into their new way of working and came with implementation support.

Product and Services

edison365ideas, Enterprise+ Implementation Service

Since launch

10,000+ platform users, 4,000 staff without email, 50 Innovation Champions

“We need a package where we have a trusted partner. It’s better to have a partner with the right skills, so we can focus on other priorities in the IT department.”

Jacqueline Wild, Head of Group Information Management, MM Group

The Challenge:

The current in-house software was no longer up-to-date and not integrated into their systems.

The innovation team wanted to start capturing ideas from individuals who hadn’t been asked before.

They needed to keep their IT team’s time free to continue to support other areas of the business.

Support for Innovation

MM purchased edison365’s Enterprise+ Implementation Service. This comprehensive consulting package supported our client with strategically planning the launch of their new tool and included key elements such as communication, learning, benefits management, and rewards and recognition. As part of this, we trained their core team and around fifty champions across the business. Finally, we developed custom reports for MM to surface and collate business-wide innovation insights. This was particularly useful for the MM team, who were able to use edison365’s specialist knowledge rather than hiring skills in-house.

Our client also purchased edison365’s support services, which provides them with a dedicated Customer Success Manager who will work alongside them to focus on their priorities. Not only does this help them to get the most from the software, it also means they can tap into our expertise with the process elements of innovation, such as managing stakeholders and measuring against KPIs.

Additionally, the organization was already using Microsoft Teams, so our software was on a familiar interface, and they did not need to provide much additional training to get teams on-board.

MM Group needed a tool that…

Stored ideas in a
central location

Integrated into 

current systems

Came with
implementation support

“We needed something easy to use, less costly, that people will engage with and is integrated into our new way of working. And we wanted to capture ideas from people who hadn’t been asked before, for product development and for processes.”

Jacqueline Wild, Head of Group Information Management, MM Group

A Hybrid System​

The MM team has started rolling out edison365’s ideation software to their employees across the world, with challenges that will focus on improving sustainability. So far, the process has been smooth, and they have found the software easy to implement.

They hope to receive ideas from staff working on the shop floor, who do not have access to email and are therefore hard to reach. To do this they have put in place a hybrid solution, which combines ideation software with physical suggestion boxes. A dedicated member of staff will take physical suggestions and input them into the system so that the whole company has visibility.

What to know about this implementation?

Arrange a call with the team to find out more!

About MM Group

MM is Europe’s largest producer of cartonboard and folding cartons. With more than 10,000 employees in around 50 production sites, the organization generates sales of around EUR 2.5 billion each year.

What do our customers think?

Engineering & Construction
Haley & Aldrich

"We identified $1M of lost revenue per annum through the collection of ideas submitted through edison365ideas. That was within the first few months of turning the system live "

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Local & Regional Government
South Gloucestershire Council

South Gloucestershire Council empowers decision makers with edison365projects and Project Online.

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Coal, minerals & renewable energy

"With 6,000 users across multiple locations and with varying technical capabilities it was essential that the idea platform we selected was user friendly"

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"Nothing else that we reviewed or tested matched our requirements, edison365ideas is delivering over and above what we need and expected"

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